Morshadloo Plum Complex, located in the city of Khor Neyshabur, known as the “capital of Iranian plums,” is the first and largest grower and developer of the plum cultivation and processing industry. With a history of over a century in agriculture and the sale of various agricultural products, it has specialized in the cultivation and processing of plums for the past fifty years.

Due to the qualitative development of their products since the 1980s, the Morshadloo Plum Collection has been exporting plums worldwide, including to the Arab countries of the Persian Gulf, Dubai, Qatar, the Emirates, Pakistan, Afghanistan, India, several European countries, the United Kingdom, Canada, and Bangladesh.

The town of Khur (Kharo), also known as the Masouleh of Khorasan, is situated in the lush green region of Nishapur, at the foothills of Binalood. The city is renowned for its over 600 hectares of plum orchards, which have earned it the title of the plum capital of the country.